The digital marketing arena is quite competitive and influential today than ever before. Ranking high in the search engines and maintaining them on a long-term basis are the top goals for any business on the market. That’s where you need to be up-to-date with the latest updates on Google ranking algorithm. The latest Google ranking updates are vital to maintaining your rankings in their SERPs. If not, you may lose your rankings within a short period. Google is focused on enhancing the user-experience of their clients. That’s why they roll out more than 500 updates in a month. Luckily, the majority of these updates are minor and will not have that much of an effect on your business. But there are also 1-3 larger updates that could affect the performance of your website on their SERPs. This read offers information on some of the most important updates on Google ranking algorithm.
Hummingbird is one of the most important and latest Google algorithm updates that plays a significant role in deciding the rankings of a website. This update is made up of 200+ factors that could affect search results and website rankings. One change made by this update is the prominence given to mobile marketing. Hummingbird looks at the entire key phrase when deciding the meaning of it rather than the individual keyword. It helps aid the pages matching the meaning of that phrase to do better in search results. Hummingbird helps to easily recognize pages that are keyword stuffed. It emphasizes on the effectiveness of long-tail keywords, and the using of knowledge graphs to ensure better search results. If you are looking for someone who can stay on top of the algorithms, please follow Eagle Genius – Twitter page or their facebook profile
Google Penguin Update –
Penguin was released to catch websites that were spamming the search results of Google. It decreases the search rankings of web pages that violate Google’s Webmaster Guidelines. In fact, websites that use black hat techniques to artificially increase their rankings are targeted by this update. The primary goal of this update was to penalize websites that use spammy techniques to achieve higher rankings on Google SERPs. Web pages with quality content are rewarded, and web pages with spammy content are punished by this algorithm update. In fact, the importance of high-quality content is reiterated once again with the release of this algorithm update. There were many revisions to the original update down the road.
Google Panda Update –
Google Panda was implemented to stop sites with filler content ranking on top of the search results pages. The update is revised every once in a while. When this happens, many sites with low-quality content get hit. This updated helps Google get rid of sites with low-quality content, sites with auto-generated content, sites that have multiple pages with the same keyword, and sites with too many outbound links with keywords. Sites with affiliate links and ads also could be affected due to this algorithm update.
Google Payday Update –
This update was rolled out to clear list items related to “spammy queries” such as payday loans or other heavily spammed queries on the net. It penalizes sites that use various spam techniques to improve their rankings on the SERPs. These techniques are also known as spamdexing or black hat SEO.
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In conclusion, with the competitiveness in the digital marketing arena, businesses try to spam the search engines to get better rankings for their websites. That’s why Google and the other search engines have been rolling out various updates on their ranking algorithms. The above article provides information on some of the most important updates on Google ranking algorithm.